KOPN Community Radio is an associate and founding member of COLORS.
A 30 year institution in mid-Missouri and one of the few remaining
community-driven radio stations in the United States, KOPN has a rich
history of promoting the central idea that helped shape COLORS:
preserving the voice of the independent.
During its three annual pledge drives, KOPN
offers COLORS business members the opportunity to participate in
"COLORS Dollars". This program was developed as a way to build the
relationship between COLORS, our individual businesses and the
community. Your participation in any of the pledge drives is voluntary.
KOPN gives COLORS Dollars as thank you gifts
for listeners who give their fi nancial support to KOPN. For example,
an individual joins KOPN with a pledge of $40 and is off ered a choice
of COLORS Dollars or a magazine subscription, t-shirt, etc. Citizens
may then use these COLORS Dollars at participating businesses just like
cash (although they have no cash value and therefore you do not give
change back). In exchange, participating businesses may then
redeem their COLORS Dollars with KOPN for additional underwriting
announcements. Businesses choosing to participate in the COLORS Dollars
program have the option of limiting the amount of COLORS Dollars they
accept to $300.
Benefits of Participation in COLORS Dollars:
Your business is featured in the following repeat announcement:
"This Program is brought to you by listener support and COLORS! COLORS
is COlumbia Locally Owned Retail and Services. Local independent
merchants and service providers create an economic boost to our
community of up to 5 times that of shopping at a chain. Member
Businesses include (rotating list of member businesses). Information
about COLORS is available at
In addition, your business is mentioned in underwriting announcements
during the pledge drive. For example: "Join COLORS member, The Arsenic
Leopard in supporting KOPN. The Arsenic Leopard is a quirky variety
store of local and global art and craft. Located at 1031 East Walnut in
Downtown Columbia. Call now with your contribution and join The Arsenic
Leopard in supporting KOPN."
Dollar-for-dollar underwriting on KOPN for any COLORS Dollars your business redeems.